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Hello!
Thanks for visiting!
I'm Naifang Zeng, with 20+ years in UI/UX & Graphic Design. I specialize in creating visually appealing interfaces and user-friendly experiences, translating business messages into captivating visuals for diverse marketing platforms.
Please explore my portfolio and drop me a message with any requests or questions. I look forward to hearing from you!
UI/UX
UI/UX design, which stands for User Interface/User Experience design, is a multidisciplinary field focused on creating products, systems, or services that are user-centered, efficient, and enjoyable to use.
UI design is concerned with the visual elements and presentation of a product while UX design focuses on the overall experience a user has with a product or service.
UI design is concerned with the visual elements and presentation of a product while UX design focuses on the overall experience a user has with a product or service.
Social Media
Designing graphics for social media platforms to enhance brand visibility, engage followers, and promote products or services.
Brand Marketing
Brand marketing design refers to the strategic use of visual elements and design principles to create a consistent and compelling visual identity for a brand.
Effective brand marketing design not only establishes a strong visual identity but also communicates the brand's values and resonates with the target audience.
Effective brand marketing design not only establishes a strong visual identity but also communicates the brand's values and resonates with the target audience.
Event Marketing
Event marketing is widely used across various industries to achieve different objectives, including product launches, customer acquisition, brand building, and thought leadership positioning. Events can take various forms, including conferences, trade shows, product launches, seminars, workshops, exhibitions, and experiential activations. Event marketing aims to create a memorable and interactive experience for attendees while effectively communicating a brand's message and objectives.
Brand Identity
Brand Identity is a crucial aspect of branding and encompasses various design elements such as logos, color palettes, typography, imagery, and other visual components that collectively communicate the brand's personality, values, and positioning.
Effective Brand Identity design is essential for creating a strong and cohesive visual representation of the brand. It helps establish a memorable and distinctive presence in the market, fosters brand recognition, and contributes to building a positive brand image in the minds of consumers.
Effective Brand Identity design is essential for creating a strong and cohesive visual representation of the brand. It helps establish a memorable and distinctive presence in the market, fosters brand recognition, and contributes to building a positive brand image in the minds of consumers.
Branding Project
Yoyo Active, a startup based in New York, specializes in providing budget-friendly, premium yoga, dance and fitness apparel online.
Beginning in late 2010 and spanning about two years, I played an integral part in shaping brand and marketing design, crafting elements such as the logo, business card, greeting card, and other vital components. Additionally, I assumed a central role in the design and facilitation of the website's construction employing PrestaShop, an open-source e-commerce platform.
Beginning in late 2010 and spanning about two years, I played an integral part in shaping brand and marketing design, crafting elements such as the logo, business card, greeting card, and other vital components. Additionally, I assumed a central role in the design and facilitation of the website's construction employing PrestaShop, an open-source e-commerce platform.
Websites
Key aspects of website design include: layout, color scheme, graphics and images, typography, navigation, responsive design, user interface (UI) and user experience (UX) design, wireframing and prototyping, branding, accessibility.
Motion Graphics
Motion graphics is about bringing design knowledge to new mediums by adding the elements of time and space — thereby creating movement. Motion graphics incorporate traditional graphic design elements such as typography, colors, shapes, and images.
Typography
Typography is the art and technique of arranging and styling text to make written language visually appealing, readable, and expressive. Effective typography not only enhances the aesthetic appeal of a design but also ensures that the intended message is communicated clearly and with impact.
HTML Emails
HTML emails allow for rich formatting with features like fonts, colors, styles, and multimedia elements, making them visually appealing. Images and graphics can be embedded in HTML emails, enhancing the visual presentation and overall design. Hyperlinks enable users to click through to external websites or specific sections within the email, adding interactivity. HTML emails provide opportunities for brand reinforcement through consistent styling, logos, and graphical elements.
Volunteer
I've benefited from and actively engaged in local community activities, contributing as a graphic designer to community building. In Binghamton, New York, I collaborated with the Southern Tier Chinese Culture Association on diverse design projects. Upon settling in Los Angeles in 2007, I sustained my dedication to community service by actively participating in graphic design and website maintenance for the San Fernando Valley Chinese Cultural Association, fostering cultural exchange.
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