Yoyo Active, a startup based in New York, specializes in providing budget-friendly, premium yoga, dance and fitness apparel online. 

Beginning in late 2010 and spanning about two years, I played an integral part in shaping brand and marketing design, crafting elements such as the logo, business card, greeting card, and other vital components. Additionally, I assumed a central role in the design and facilitation of the website's construction employing PrestaShop, an open-source e-commerce platform.